Paul Brooks

Paul Brooks is the Owner and Joint Managing Director at SFD. He is a professional Paul also speaks professionally on retail trends and design.

Paul Brooks established SFD in 1998 with his brother David Brooks SFD. SFD is a key international player in the supply of inspired retail environments to some of the UKs top retail blue-chip fashion groups and many independents.Clients like, BHS, Debenham’s, GAP, House of Fraser, JD Sports, Primark, River Island, Topman and Topshop are among an extensive list of our UK based satisfied clients along with a growing number of international customers.A culture of creativity and innovation underscores everything SFD do with a creative and product design department providing the spark that ignites this.Our 250,000 square foot metal, joinery and acrylic production facility in the Far East compliments our global supply chain to help service our growing demand, whilst our 60,000 square foot warehouse and distribution centre in Norwich keeps everything on the move.This is all supported by a fantastic team of people in our London head office that make it happen for you.Specialties:Enticing customers through visual excitement is a key ingredient in any retail environment. At SFD we understand the need for individual solutions which present your product and brand in the best possible way.

Visting Lecturer at London College of Fashion

September 1995 - Present | London

I work with Sarah Bailey, Founder of this new and exciting degree course presenting practical experience of how international retail brands work hand in hand with our team in developing inspirational store environments. The different processes of designing the store environment and how it encompasses the supplier VM relationship How a successful store design project is delivered What is store design, its importance and how it works Window themes and schemes, props, lighting and signage Floor layouts and foot-flow, in-store hotspots, products adjacencies and handling Mannequin selection and trends

Owner and Joint Managing Director at SFD

January 1992 - Present | London

Overall responsibility for the running of the business with specific responsibility of sales and creative To continually develop SFD brand to become no 1 in in my market sector (retail interiors) To personally manage 10 key accounts at board level To indentify and develop new markets both nationaly and internationally To promote a culture of continuous learning across the company.

shop design windows, retail window display, retail display, shop display, retail design, visual display, visual merchandiser, shop window display, visual merchandising props, shopfitting